The first ever Snooze store was established in 1974 under the name ‘Capt’n Snooze’. It was one of Australia’s first bedroom specialist stores, shaking up the industry with its exceptional customer service and product range.
2006 was a big year – the stores and the brand underwent a makeover, rebranding from ‘Capt’n Snooze’ to simply ‘Snooze’. Snooze then joined Greenlit Brands, adding a new dimension to the Snooze brand, with access to additional expertise, exposure and opportunities.
Snooze now has over 80 stores throughout Australia, enjoying great buying power and giving customers the very best value and professional advice on a wide range of beds and furniture.
We’re proudly owned by Greenlit Brands, an integrated retailer and manufacturer of furniture, household goods and clothing across Asia, Australia and New Zealand.
Since 2010, the Snooze brand has been recognised in the Top Franchise ‘Top 10’ awards. In 2016, Snooze won first place in the brand category.
In terms of mattress sales, Snooze is in the top 3 in Australia. In the mattress and bedroom furniture market combined, Snooze is in the top 5.
We sat down with some of our franchise partners to find out what it's like being a Snooze franchise partner.
Snooze understands it can be challenging to decide which franchise to buy into. Click on the links below to learn more about our tips on how to make an informed choice.
Originally produced content by Guardian Labs Australia to a brief agreed with and paid for by Snooze.