JOIN SNOOZE - ONE OF AUSTRALIA'S TOP FRANCHISES
Ever dreamed of owning your own business? Becoming a Snooze franchise partner might be just what you’re looking for. Our tried and tested business model has gone from strength to strength, growing our brand from six stores to over 80 stores in 2020. It is this strong business model that has won us accolades in Australia’s Top Franchise Awards every year since 2010.
Network Development Manager
The first ever Snooze store was established in 1974 under the name ‘Capt’n Snooze’. It was one of Australia’s first bedroom specialist stores, shaking up the industry with its exceptional customer service and product range.
2006 was a big year – the stores and the brand underwent a makeover, rebranding from ‘Capt’n Snooze’ to simply ‘Snooze’. Snooze then joined Greenlit Brands, adding a new dimension to the Snooze brand, with access to additional expertise, exposure and opportunities.
Snooze now has over 80 stores throughout Australia, enjoying great buying power and giving customers the very best value and professional advice on a wide range of beds and furniture.
Backed by a global bedding specialist retailer
We’re proudly owned by Greenlit Brands, an integrated retailer and manufacturer of furniture, household goods and clothing across Asia, Australia and New Zealand.
Top 10 franchise award winner
Since 2010, the Snooze brand has been recognised in the Top Franchise ‘Top 10’ awards. In 2016, Snooze won first place in the brand category.
A leader in the marketplace
In terms of mattress sales, Snooze is in the top 3 in Australia. In the mattress and bedroom furniture market combined, Snooze is in the top 5.
Our franchise partners attend a 4-week training program to ensure they’re knowledgeable on products and business strategies. Once their store is opened, our Business Development Manager is available to assist on an ongoing basis. Insights into standards and trends help our franchise partners keep up-to-date with what is happening in the industry. We also organise regular meetings, forums and conferences to encourage collaboration and information sharing between franchise partners.
All franchise partners receive IT training and operational support. We also provide a Helpdesk service to respond to any enquiries as soon as possible. Our Helpdesk service is available 7 days a week, 363 days of the year.
Our strategic marketing schedule includes national TV commercials, radio, advertising, videos, social media and updates to our award - winning website.
Many of our franchise partners own more than one Snooze store. We support our franchise partners to seek ownership of additional stores if the opportunity arises.
Many of the products in our stores (including beds, mattresses, bedroom furniture, kids’ beds and bedding) are exclusive to Snooze. Snooze’s store layout and design is also unique, with its storefronts and point of sale immediately recognisable.
Every year, Snooze hosts a gala ball. This is an opportunity for management to celebrate the achievements of the franchise partners with a variety of awards.
Snooze maintains financial, product and retail benchmarking for each store in Australia. Franchise partners benefit from a tailored financial plan and business model.
Our professional team has years of experience in assisting franchise partners to negotiate with centre management and landlords.
Life with Snooze
We sat down with some of our franchise partners to find out what it's like being a Snooze franchise partner.
FRANCHISE WITH SNOOZE
Buying a franchise is typically seen as a great entry move into business ownership, particularly if the buyer has never experienced being self-employed. This involves buying into an established brand with a tried and tested business model that offers ongoing support.
As a household name and one of Australia's leading bedding experts, Snooze is the perfect brand to align yourself with, whether you are embarking on your first franchise or this is the next step in your franchising journey. With abundant support from the Snooze store support centre, you can rest assured that you'll be assisted every step of the way.
As we provide the relevant training and support to cover all aspects of operating a Snooze franchise, all you need is a positive outlook; a passion to deal with people (customers and staff); and a committed attitude.