1/29/2009
Massive Catalogue launch unveils re-branded Snooze
The new Snooze catalogue has been distributed to more than three million homes around the country giving consumers the chance to view the company’s fresh new look.
Managing Director for Snooze, Peter Spring, says the new catalogue showcases Snooze as a leader in bedding and lifestyle products that cater for all budgets.
“Australians love and value sleep and this catalogue highlights what consumers want – comfortable, stylish and affordable sleep,” he said.
“For too long, bedding companies have been shouting at consumers, selling cheap bedding and furniture. We think they have missed the point. Our research shows consumers aspire to stylish and modern bedding and bedroom solutions at an affordable price,” Mr. Spring said.
“Our new positioning for Snooze is perfectly illustrated in our catalogue, which reaches people in their homes and fosters an emotional connection. We’re encouraging customers to see their bedroom as a sanctuary, a luxury and an extension of their personality.”
“We want people to love their bedrooms, and recognise the importance of a great night’s sleep in an environment that makes them happy. Our new catalogue shows people just how good their bedrooms can be.”
Managing Partner for The Foundry and the new brand campaign’s architect, Simon Burrett, says the new Snooze catalogue has been very well received from Australian consumers.
“We have been inundated with emails from consumers who have welcomed and loved the new look Snooze,” he said.
“I believe Australians have realised that comfortable and stylish sleep is affordable and they are looking forward to exploring further the new chic bedding and lifestyle options that Snooze can provide.”
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